Avid Everywhere enables efficient, resource-saving workflows that interlink every contributor, facility, geographic location, and application, enabling all to work fluidly with all assets and associated metadata. The Avid Everywhere vision enhances efficiency with Avid MediaCentral-an open, extensible platform that provides powerful process automation, easy access to all media assets and metadata, and proven performance in a multi-vendor environment. At a time when high-quality content is in higher demand than ever, investment priorities are moving away from creative solutions and towards solving the challenge of monetizing, protecting, repurposing, and optimizing content more efficiently.Īdditionally, organizations are facing increasing complexity in the creation, protection, and distribution of high-quality, branded media assets-and are looking for efficient, innovative ways to solve these issues. This cloud-enabled, web-based front end allows anyone participating in the media value chain to access the right content, workflows, and applications-everywhere at any time.Īcross the media industry, unrelenting pressure for operational efficiency is affecting everyone. BURLINGTON, Mass., (GLOBE NEWSWIRE) - Avid today announced that Magic Box Editorial, a cutting-edge post-production facility located in Nashville, USA, is using the Avid MediaCentral Platform, along with technology inspired by the Avid Everywhere strategic vision, to create the popular HGTV series Rent or Buy. To gain entry to the Avid MediaCentral Platform, MediaCentral | UX (formerly Interplay Central) delivers a unified experience across web, mobile, and desktop platforms. We will never force you into a model that doesn’t work for you. Content creators and distributors can produce, manage, deliver, and monetize media that adheres to a common set of standards-regardless of the vendor and tools they choose to use at each step of the way.Īcross the Avid MediaCentral Platform and all of our solution suites, Avid gives you complete flexibility over how, when, and where you deploy and use our tools. The platform facilitates an open and extensible environment that integrates technology from Avid and other providers. It all starts with Avid MediaCentral-a common services platform providing the underlying media services, connectivity, and orchestration capabilities to support the entire media value chain.
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